So, you’ve come to the realization that a business blog is the next logical step for your business marketing strategy. First of all, congratulations! The business blog (or mini-website) is the perfect way to get noticed both locally, nationally and even internationally.
Why? Because Google loves blogs. And according to Matt Cutts, from Google’s spam department, if you’ve chosen WordPress as your blogging platform, you have automatically positioned yourself far above the rest of the individuals and businesses trying to gain top Google rankings. At the 2009 Word Camp in San Francisco, Matt gave an enlightening blogging strategy workshop. One of his first points was in recognition of the benefits of WordPress and the fact that this blogging platform is built to take care of 80-90% of the mechanics of Search Engine Optimization (SEO).
So, you’ve made the perfect social media decision: Begin blogging to gain visibility for your business and you’ve chosen the perfect platform: WordPress
Now, that you’ve got a perfect beginning, let’s look at the recipe for creating a perfect blog post.
Why am I calling it a ‘recipe?’…because I like to cook. Okay, in all honesty I can spend hours on AllRecipes.com. I have my own account, I make recipe contributions to their website and I get abnormally excited about discovering a new dish. Along the way, I must admit that there are certain recipes that I consider to be perfect. One of them is my banana bread recipe. Now, I’ve tried other people’s recipes, but I always come back to the only one that has ever worked perfectly every time. I acquired it from a children’s cookbook that is now out of print and it is absolutely fool-proof. Never burnt on the outside and mushy in the middle, never dry–it’s perfect.
There is also a perfect recipe for blog posting. Whenever I use this recipe I get more traffic, more comments, and usually an email or two that eventually leads to new clients. I’m going to share that recipe with you now. Keep it safe, because it really does work…every time, just like my banana bread recipe.
The Perfect Blog Recipe
1. Blog Post Headline: This one ingredient can either help catapult your post into a virtual buzz of interest or cause it to quickly die in the murky waters of ho-hum blogging.
Tips: Your title should fit in a Twitter tweet, so 110 characters or less will leave plenty of room for retweets. Also, titles that contain numbers, such as “The top 5 ways to….” or “The 10 best” work incredibly well.
2. Have a Point
Telling short side anecdotes is fine and can increase interest. It shows that you have a personality, but ultimately you must stick to one main point. Your post should address a concern, refute a popular idea, provide an answer, solve a problem, etc.
3. Search Terms or Keywords
In light of the subject of your blog as a whole, along with the main point of your post, figure out one or two popular key phrases that a person looking for your information would type into a Google search. Once you have them figured out, be sure to include these keyword phrases in your blog approximately 3-4 times throughout the post.
4. Bold Subheadings
Break up long passages and multiple paragraphs with subheadings. This is a general ‘best practice’ for web readers who like to scan articles for main points of interest. Using bullet points also helps.
5. Include an Image
Unique and thoughtfully chosen photos and images greatly increase the readability and of your blog posts. People like pictures. Your blog should not be boring.
If you are making statements in your posts, you can immediately add value to your post and increase your credibility with your readers by linking directly to trusted resources that will provide proof of your claims. In the first paragraph of this post I mentioned a quote by Matt Cutts. In order to add authority to my claim, I added the direct link to the video of his seminar. By doing so, your readers will trust you and also look to you as a provider of excellent resources.
Don’t worry about losing readers by linking to other sites. When you provide valuable resources your readers will come to you again and again as a source of information.
7. Call to Action
Always try to end posts with a question that will generate more comments or some other call to action. The more engaged your readers become, the more followers and subscribers you will have.
If you have found this recipe for the perfect blog post useful, or if you have additional tips, please leave a comment and let us know!