Social Networking is nothing new, and guess what? It’s nothing scary, intimidating or awkward. If it’s mind boggling or awkward to you, there is probably a pretty simple reason behind it…It could just be that you’ve never used social media in your personal life.
For those who’ve been instant messaging, using MySpace, YouTube and other social media platforms for the past several years, adding social media to the mix of their workday is not really a big deal. In fact it seems a rational progression to the normal marketing efforts of the company.
If you are new to social media, still considering it, or wondering what it is, first ask your resident teenager. If you don’t have one, then here is a brief overview, (and we also have a social networking handbook for you).
Social Networking: What is it?
Social networking in any form is nothing more and nothing less than a doorway to the world. You can do as much or as little as you’d like with it. As an example, I’m not going to tell you a business success story, although there are many. Instead, I’m going to tell you what the teenagers that I personally know have done with MySpace.
When MySpace first became popular, I personally observed as my teenagers became more and more interested in it. Once my son figured out how to use MySpace to showcase his band videos it got a bit more interesting. At first he was merely using MySpace to share his thoughts, photos, and talk to high school friends. Then the switch occurred. When he began posting videos of songs that he had written himself, I watched as his site gained a notable amount of traffic.
Suddenly, almost alarmingly so, he went from regular high school kid, to someone who had quite a large following of fans from all over the country. Soon he was texting and building relationships with fans and other musicians all over the world…pretty amazing. Before long, people were anxiously awaiting his new songs. He even designed and sold his own t-shirts. This entire process from obscurity to recognition evolved over a period of approximately six months.
Stop Stressing Out
Did he ever stress over it? No. Did he wonder what it was or freak out over whether he should become involved in it before registering? No… So, what am I saying? I’m saying, “Just do it.”
Just go ahead and either assign yourself, a few key people, or a social media ghostwriter (such as myself) to handle your corporate social media strategy….but please don’t waste another minute in the planning and waiting stage. It’s not that difficult.
Social media is basically a “meet and greet” for the world. It’s an inroad. It’s a way to become visible and to even go viral if you’ve got the right stuff to interest the world.
Social media should be the norm. It’s no different than using email blasts or attending a business after hours. If you need help getting started, we at Writers Elite are here for you. We can build your FaceBook page, Your Twitter account, and hook you up with LinkedIn.
We even offer a Social Networking Handbook, that is updated quarterly to keep up with the constant changes and improvements to the online world. We will connect your social networking platforms to your blog and help you go viral. We will do whatever it takes, or you can do it yourself…but do it! Make the decision that for 2010 you are not going to allow things that you don’t understand to stand in your way. Change is a way of life, so get on the social media networking train today. Your bottom line will be glad you did.
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