Increase Your Bottom Line with a Business Blog

by robinana on July 9, 2010

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“Hello Greg. Are you available this weekend? Here is a rundown of what I do…” I’ve started at least 100 conversations with those words over the past 6 months. Business owners, internet marketers, and entrepreneurs call me for a variety of needs, but they all boil down to the same single point: They want to increase their bottom line.

Some of my clients have dabbled in business blogging and are trying to figure out the right way to write SEO web content that works. One recent client had been creating well written, valuable posts for the past year, but didn’t know that his website (created by a friend), probably wasn’t built in a way that was conducive to Google crawling and indexing his site. He was frustrated, wondering why all his hard work hadn’t added any traffic to his site.

SEO Web Content

If you still have no clue what I’m talking about, you’re not alone. I like to explain it like this…If you don’t have the correct framework for your business website, it’s like building rooms on your house that have no doors. They may be pretty, and full of cool stuff, but no one can get in there.

That’s exactly what writing content on some websites can be like. Frustrating, I know…but true nonetheless.

Why We Insist on WordPress

There are certain recipes for success that you just don’t mess with. Building your website or business blog with the combination of WordPress and the Thesis Theme is one of those recipes. Why mess with perfection?

Thesis is a Premium Theme that was created by a group of web developers that are adamant about constant improvements and SEO web content. If you install the Wassup Plugin, you will be able to view live traffic on your blog by readers, as well as spiders and robots crawling your site. The Wassup Plugin, although rather elementary, does give me a charge every time I use it. Whenever I finish writing a post and hit the “publish” button, I immediately look to the Wassup Plugin to make sure my pings are working and that the search engines are crawling my site. Wassup will show you, in real time, the number of robots, spiders, and real people who are on your site at any given moment.

I especially love Wassup when measuring the effectiveness of my viral campaigns. If I create a blog post and send it out to my 18 thousand followers on Twitter, I can immediately check and see how many individuals actually followed that Tweet link and are currently viewing my blog. Addictive? …. yes. But it’s tools like these that let me know that I haven’t built rooms without doors. People are visiting my blog, reading it, commenting…and at the end of the day, I’m getting business from the deal. Social networking is increasing my bottom line. And isn’t that what we all want?

People Who Care About Details Trust Thesis

Simply put, Thesis is powerful. It has a remarkably efficient HTML + CSS + PHP framework and easy-to-use controls that you can use to fine-tune each and every page of your site with a tactical precision that has never been possible before. The days of worrying about your in-site SEO are over—with Thesis, your strategy is “just add killer content.” SEO web content is what we do…and that is what will bring your Google rankings up.

Not a coder? Not a problem. The Thesis option panels allow you to command your site with ease, while Thesis does all of the heavy lifting behind the scenes. You’ve never had this much control over your site before, and this is precisely what makes Thesis indispensable to critical website owners all over the globe.

If you don’t already have a business blog… you should. A business blog will capture new business from around the web, funnel them to your site, and build a following of readers that will not only trust you, but tell others about your business as well.


We all know that fresh content (blog posts) that includes targeted keywords and keyword phrases helps Google to crawl your site and to rank you with the search engines for those keywords.

First we get the business blog up. Second, we work a plan of getting your blog indexed and up to page one on Google by creating scheduled blog posts (usually two per week) to add to your blog.

These scheduled posts provide the fresh content Google looks for, plus builds a following of readers for you which gives you authority in your field. All of this works to pre-sell your potential client. They see that you have the business presence, the knowledge, and the credibility that they are looking for.

If this is something you are looking for, let us know and we will make it happen. We can talk about getting you a WordPress Blog set up (which can connect right to your main website with a button or tab).

Check out this basic blog that we just built:

This is a site that will be geared toward investors, especially those from out of the country, looking to buy Florida property.

If you already have a blog, we can talk about the blog maintenance package, which brings 2 posts per week to your business blog. Each post has at least 7% keyword density and will keep your site up in Google rankings.

Wherever your stating point is, just start. Your bottom line will be glad you did.

Robin Bright


{ 2 comments… read them below or add one }

Alysia Shivers July 9, 2010 at 11:33 AM

Robin, I really enjoy your posts. I’m a fellow writer but am not completely adept at the SEO stuff so you definitely help me in that regard. Quick question: In your expert opinion, is there an ideal word count for a business blog post? I’ve heard conflicting answers on this and wanted your input. Thanks, Alysia


robinana July 9, 2010 at 1:20 PM


Thanks for the words of encouragement. It's sometimes difficult to strike a balance when writing for two crowds; those who have never heard of SEO and those who are experts.

Regarding an ideal word count for a business blog post: I would definitely recommend keeping the post under 500 words. If you feel the subject matter deserves more than that, consider breaking the topic into a couple of posts that each target one particular idea. In order to include your targeted keywords 3-4 times naturally throughout the post, 400-500 seems to be an ideal number.

Also, the way that a post is visually presented is just as important as brevity. Sub-headers, Bold text, and Bullet Points will guide your readers along and help them find exactly what they are looking for. Remember, web readers skim, scan, and are cruising the web at 70 miles per hour. Avoid cleverly ambiguous headlines, subtitles that don’t push the ball forward, and cutesy sentences. (also, writing for a 4th grade reading level is ideal)

Demian Farnsworth says it best, "Web readers don't want to speculate on how to start a lawnmower. All they want to do is cut the grass." Give them what they need and they will keep coming back.


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